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Meaningful Guest Experience: Is Sustainability the Secret Ingredient? Rethinking the host-guest relation. See also my viewpoint at Hospitality Net.

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A meaningful guest experience hinges on the profound host-guest relationship  and deals with significance, purpose, and impact in actions, experiences, and relationships. The hospitality setting defines this relationship, shaped by staff interactions, while guest interactions with locals add depth. Immersing in a new culture reveals diverse customs and values. In hospitality, a paradigm shift redefines hosts as guardians of responsibility. This metaphor expands the host’s role beyond guests, involving future visitors, the local community, and the whole supply chain. This holistic perspective, rooted in futurity and equity, reshapes host-guest dynamics, aiming for a more sustainable industry

Showing Guardianship in their actions, hospitality organizations can offer sustainable products, reduce Scope 3 Green House Gas emissions, and empower guests to choose eco-friendly options, all contributing to a greener future. The host’s transformation into a guardian marks a pivotal moment in infusing sustainability and responsibility into the industry and provides meaningful experiences for guests. One example of this can be seen at the Dutch two-star Michelin restaurant, De Nieuwe Winkel with an additional Green star. They offer only plant-based menus to create a meaningful guest experience that helps to positively impact the world and make it better.

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